This year's festival is both small and big!
Starting one more time from the cinema!

Now in its 13th year, the "Shima Zenbu de O-kina Matsuri” (Big festival for all the Okinawan islands) is a comprehensive entertainment festival, and thanks to all the support from the people of Okinawa, it has come to be recognized as one of Okinawa's most popular spring events.

Due to COVID-19, we cannot invite a lot of people, but we still aim to be a catalyst spreading the appeal of Okinawa to the world, although through different methods this time around.

In addition, the symbolic color of the festival will be red. We are determined bring more excitement to Kokusai-dori Street, the symbol of Okinawa and the venue for the red carpet event, the main attraction of the festival, throughout the year.

The catch copy was written by an up-and-coming copywriter, Junpei Watanabe. The illustrations are by art director Shumei Takahashi.

Planning Intent / Copywriter

Junpei Watanabe

Born in Chiba Prefecture, 1977
Graduated from Waseda University and joined Hakuhodo Inc.
Established Watanabejunpei Inc. in 2006.
Illustration Design / Art Director

Shumei Takahashi

Graduated from Kanazawa College of Art, Department of Commercial Design, and joined Dentsu.
Worked on numerous advertising campaigns.
Winner of ACC Award, Asahi Advertising Award, Mainichi Advertisement Design Competition Award, Nikkei Advertising Award, NYADC Award, Spikes Asia Award, and more
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